August 29, 2008

Teaching Krispy Kreme

Posted by Gordon Smith

One of the things I love about the Krispy Kreme case study in Chapter 1 is that it allows the students to learn something about franchising. Given the importance of franchising to the U.S. economy, we spend precious little time on it in law schools.

Earlier this week, Jayne Barnard emailed to note that she sent her students to franchise.com and AmericasBestFranchises.com to learn more about the industry. She also recommends Entrepreneur.com for a look at the Top 10 franchises for 2008 (the list has a number of companies that appear frequently in the case reporters because of their strained relations with franchisees).

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